jim harbaugh kept a lower profile. in fact there is a exclusive shot of the coach before he boarded the bus. back on the other side of the fence fans didn't mind waiting. in fact, the anticipation kind of worked. >> every day or every other day i've been watching repeat of the last game. it's just so great. >> reporter: and when the buses finally rolled past the crowds they did their best to show their love. >> the more they cheer on the more they are going to win. >> reporter: as they drove out of sight on route to the big easy no one got it better than us. >>> the super bowl can mean big money for the city hosting the game, but the bay area stands to win too. cbs 5 reporter is in san francisco with how the iters hometown can cash in. >> reporter: as everyone knows new orleans is not a hometown of either playing in the super bowl through there's indication if your team is good enough to go to the super bowl your town will do very well financially. what's a super bowl worth to the rest of us? economists have tried to e